Management

Studies have shown that around 20 percent of small companies or startups fail in their first year of operation. The rate increases to 50 percent within five years and 70 percent in the 10th year. While there are several reasons for this failure, small businesses must focus on connecting with their market to reduce the […]

Entrepreneurs are always searching for ways to save money for their businesses. You might be a newbie entrepreneur wanting to start your own brand on a budget. Or maybe you are in dire need of strategies to save your business. From reducing business costs to boosting business profitability, here are some tips that you can

Almost all ventures use the same tools and channels to appeal to their target market. Now that the competition happens online, businesses use similar materials to capture people’s attention frequenting social media sites. Then, it boils down to who can use online tools and modern technologies in the most efficient ways. If you’re new to

There’s a huge number of business-to-business (B2B) franchises to choose from. However, finding one that’s right for you can become overwhelming if you don’t have a clear-cut objective to start with. Some B2B franchise models prefer franchisees with industry-specific knowledge and work experience. However, there are those that accept franchisees without these requirements. These B2B business

Brand loyalty is something that every business should aspire for but is not the easiest thing to achieve. It requires working hard to ensure that the products and services are top-notch, that customer service is above reproach, and that audiences have a positive association with the brand every time they come across it. At the

Even though the market for craft beer declined during the pandemic, it still accounts for more than 23 percent of the retail beer market in the US. Its popularity is highlighted by the increase in the number of craft breweries in the country from 4,803 in 2015 to 8,764 in 2020. This shows that the

These days, people tend to put more effort and time into taking care of their health. There are ones who want to achieve that perfect body shape, while others simply want to be physically and mentally healthy. With this lifestyle trend, there’s no denying that health and wellness-related businesses are also becoming popular. That also

The coronavirus (COVID-19) pandemic has posed plenty of challenges in the business landscape, and the human resources is not an exception. As the “new normal” transformed the traditional hiring procedure into digitization, hiring managers and recruiters are finding new approaches to ensure a safe environment for the applicants to prevent the health risks brought by

The backbone of America If you pay attention to the news, you will hear people talk about the importance of small business to the American economy. In fact, small businesses are so important that they have been described as the backbone of the American economy. The deference paid to small businesses is an interesting phenomenon

The digital age and its accompanying technologies and innovations have made many things modular and distance-compatible. There is no reason that businesses should not take advantage of this and become decentralized and adaptive. Businesses do not need a shopfront the way companies in the past had to have. Your website is your shopfront, and it