No one was prepared for the global situation that hit 2020 — COVID-19. Countries experienced lockdowns with restrictions on physical interactions. This put a halt to many business operations as mobility became limited.
Even with the current situation, it’s still important to make your brand relevant online. In fact, more and more customers are turning to the digital landscape to reach out to businesses. This led to a big shift in e-commerce — even bigger than what businesses have experienced in the past.
The question is — What are you doing to stay in front of your customers?
If you’ve halted digital marketing as a part of cost-cutting measures, it’s time you bring it back. Digital marketing can give you that leverage now, even more so when customers are ready to interact again with businesses.
Here are a few ways to use digital marketing to thrive and survive — COVID or no COVID:
1. Video is the Way to Go
With people spending more time at home, videos have become a primary source of entertainment. How does this translate as a digital marketing strategy?
The answer is simple: brand awareness.
Even before the pandemic, video allowed businesses to showcase their brand to customers. However, video content now provides you with a way of communicating value to customers in place of face-to-face events.
For example, you can hold a live webinar as an alternative to traditional conference talks. Not only does this increases your reach due to the medium being digital, but it also allows you to be more flexible with content delivery.
2. Optimize Your Website
The first page of search results is always a hot spot for businesses before the pandemic. Now, it’s the only place you want to be. This makes SEO an essential part of your digital marketing.
Experts of digital marketing explain SEO is important in establishing brand authority and reaching more customers. SEO also offers a cost-effective and long-term alternative to traditional marketing efforts.
While SEO doesn’t show instant results, the returns of doing SEO if executed properly can be massive. By using the right keywords and writing quality content that answers your customers’ questions, you can start ranking on search results and showcase your brand to a wider audience. ;
3. Refine Your Email Marketing
As employees stayed at home and businesses connected with customers virtually, email has become one of the widely used platforms for communicating with people. This is the time to refine your email marketing strategy.
Here are a few ways:
- Revive old prospects in your contact list with a special promotion.
- Send valuable content, such as product guides and informative blogs.
- Keep them up-to-date with announcements on new products or special features.
While email is an effective way of reaching a wider audience, always follow the best practices, and observe email etiquette.
Keep Thriving with Digital Marketing
There’s still no assurance of when the coronavirus will disappear and things will go back to the way they were. One thing is for sure, though. The efforts you do today will have an impact tomorrow.
Reinforce your digital marketing initiatives now and reap the benefits later on. You’ll thank yourself for the foresight.