- Develop range rules and policies for patrons to follow.
- Purchase the necessary equipment and firearms.
- Establish a check-in and registration process.
- Promote your shooting range effectively with marketing campaigns.
- Monitor facilities regularly for any issues that arise.
Operating a commercial shooting range can be an exciting and rewarding business venture for the right person. But, as with any new endeavor, specific steps must be taken to ensure the safety of customers and staff and that legal requirements are met. Here are five essential tips for operating a successful shooting range.
1. Develop Range Rules and Policies
The first step in successfully running a commercial shooting range is developing rules and policies that all patrons must adhere to when using your facility. These rules should include but are not limited to age restrictions, background check requirements, and safety regulations. Additionally, you may choose to have specific policies in place for different types of weapons or courses offered. Clear signage should be posted throughout the facility, alerting customers to these rules and any penalties associated with their violation.
You should also have a clear policy in place for how to handle customer complaints or disputes. This could include having a staff member available on-site to handle any issues and ensure customers follow the range rules. Additionally, you should define the process for resolving issues such as refunds and exchanges if a customer is dissatisfied with their experience. It’s important to ensure your customers are aware of any policies related to their visit, as this could help prevent conflicts and disputes in the future.
2. Purchase Equipment and Firearms
Your range will need specific equipment to provide a safe environment for patrons and ensure they get the most out of their shooting experience. You must research each item carefully before purchasing it to get the most bang for your buck and ensure that your range is stocked with quality items.
Here are the essential equipment and firearms you should have:
Holsters
Holsters are essential for ensuring the safe handling of firearms. You should choose holsters that fit the type of firearm you carry and provide easy access while still keeping it secure. Also, consider that women may have different needs when it comes to holsters, so you can choose from several specialty holsters for women. These holsters provide enhanced comfort and secure fit while allowing easy access to the firearm. In addition, they also take into account different body types and clothing styles.
Firearms
The firearms you choose will depend on the type of shooting experience you want to offer at your range. But in general, it is best to choose firearms that have proven themselves reliable and accurate over time. Invest in quality firearms that won’t need frequent repair or maintenance and have features such as adjustable sights, triggers, and ergonomic grips. Make sure to get the necessary permits and licenses before you purchase firearms for your range.
Ear/Eye Protection
If safety is a priority for your range, then investing in the adequate ear and eye protection should be top of mind when it comes to equipment purchases. Look for products that can reduce sound levels without compromising comfort or vision clarity. You should also consider purchasing shooting glasses with lenses that are designed to protect against impacts from bullets or flying projectiles.
Ammunition
No matter what type of firearms you have at your range, you will need ammunition to go with them. Stock up on quality ammo appropriate for the types of firearms used at your range. Consider stocking hollow-point and full metal jacket rounds and specialty ammo such as subsonic and match-grade ammo.
Cleaning Supplies
It is essential to keep your range’s firearms in optimal condition. Invest in quality gun cleanings supplies such as bore snakes, patches, solvents and lubricants, rods, and brushes to help maintain your weapons. Also, consider purchasing specialty tools like action wrenches that can be used for specific tasks.
3. Establish a Check-In and Registration Process
A clear check-in procedure is essential when running a commercial shooting range. This keeps track of who is using your facility at any given time and provides an additional layer of security should something happen while they are there. A registration process may include collecting basic information such as name, address, phone number, weapons registered, etc., or simply checking identification upon entry.
To ensure a safe and secure experience at your shooting range, it is also important to create rules and regulations for customers. This should include a zero-tolerance policy on using drugs or alcohol while using your range, and any other policies you feel are necessary (i.e., no loaded firearms allowed). These should be clearly communicated during registration and reiterated throughout the range.
4. Promote Your Shooting Range Effectively
Now that you’ve got the basics, it’s time to start getting the word out about your business. Develop a marketing plan that includes online and offline tactics such as social media, print, radio, and television advertisements. You may also consider hosting events or offering special discounts to attract new customers.
You can partner with local businesses or sports and outdoor retailers for promotions. This will help to extend your reach and get more people interested in what your shooting range has to offer. Additionally, consider offering discounts for group bookings or membership packages. You could also participate in trade shows and competitions that are related to shooting sports as a way to gain more exposure.
5. Monitor Facilities Regularly
Finally, it’s important to monitor your facilities regularly for any issues that arise. This could include checking for damaged equipment, ensuring safety protocols are followed, and enforcing all rules and regulations. Additionally, you should inspect firearms after each use to ensure they are clean and properly stored before the next customer arrives.
In Summary
By following these five tips for operating a commercial shooting range, you can ensure your facility is a safe and enjoyable place to shoot. Your business will succeed with the right equipment, policies, and effective marketing strategies.
