To become an industry leader or at least land on the first page of Google, you’ll need a full-proof strategy. Data and how you use it can make or break your campaign. Numbers don’t lie, and the way you interpret them can improve your conversion rate and drive more traffic to your pages.
SEO experts from Kansas City cite the following ways to create a data-driven strategy that allows you to achieve your business objectives.
1. Start with your goals.
Before anything else, identify the goals you want to achieve. Once you have clear objectives, it will be easier to determine which data is effective to attain these. As Plato would most likely say, start with questions. Some of these include:
- What are the reasons you created this piece of content?
- Whom will this article or video appeal to?
- What are the purposes of the content you made? Is it for driving traffic or conversion?
The above questions are just a few to consider asking. Once you have an answer to these, you’ll have a clearer picture of what data to collect and how to analyze them.
2. Think about data gathering and classification.
After identifying your objectives, it’s time to move to the nitty-gritty details of data gathering. You’ll have to collect various numbers from your own site’s statistics and your competitors’ doing so allows you to compare and determine the next steps to take.
- Analyzing your own numbers may lead to the following helpful conclusions:
- You’ll identify which content types attract the most visitors and convert at a better rate.
- You’ll know the page’s bounce rate, which enables you to determine the adjustments you need to make.
- Learn the effectiveness of each post and the calls-to-action you made.
When you review the numbers of your competitors, you may find out the following things:
- Determine the links they use to build their page rank and authority.
- Learn about their customers and the strategies they use to attract them.
- Identify the keywords they use to rank high and draw traffic.
Marketing is often a numbers game; knowing what to look for and how to interpret them is crucial.
3. Test as much as possible.
Sometimes you have to make mistakes to succeed. There’s no way to know a particular strategy doesn’t work until you try it. Testing is an important part of the process.
One thing to test is the headline. This makes the first impression on a potential visitor. Make one that is appealing to your audience and captures their imagination.
Experiment with different kinds of content such as images, infographics, videos, long articles, and others. This lets you find out the most effective approach that connects with your audience.
Goal setting and data collection are the first steps to creating a full-proof strategy. If you don’t know how to analyze and evaluate numbers, you won’t get anywhere.
Proper interpretation of data will give you the chance to outrank your competitors. Testing will then enable you to determine which keywords and content type work best.
