To set things straight, let me tell you about activewear; it is a term interchangeably mentioned for sportswear. And, athleisure is something you can wear while practicing any sports or everyday wear. You can even stroll and travel in them. Since you will likely be selling these, you need to know the difference.
Gone are days when people used to participate in sports and sweat it out in the gym in sweaty and smelly clothes. Times have changed for the better. Today, specialized clothing for gyms, sports, and leisure pursuits is the call of the hour. You will be amazed to know that this pandemic season has led to high demand for such wearables. The reason is straightforward. Most people are working from home and spending some time working out. And, when there is no corporate governance, you can attend a few calls in a sweatshirt.
If you want to get into the business, now is the time. Read about a few tips to sell more of them.
Choose Your Niche
The same saying goes for all sectors, is as apt for the activewear and athleisure one. You can either choose mass clothing or tailored clothing. It is up to you to decide. However, the strain for production and the selling cost will both be less for the mass markets. However, if you go for customization, you will sell at higher prices and margins. In the process, you will recover the high production costs quickly.
You can also choose to go with the print-on-demand sector. Wherein you can print and prepare orders for specialized sports and clubs. If you follow the industry closely, you will find Bogner men’s ski pants on sale, reaching a new zenith every day.
They have a range of fashion activewear for all sports. Additionally, they are equipped with the best designers, who see that no design becomes a part of mass fashion. You can associate it with exclusivity. The company has been creating functional sportswear for quite some time now. It is one of the most trustworthy winterwear labels. You can also take some inspiration from them.
Understand Your Customers
The sportswear and athleisure markets are also quite huge. So, if you thought that you had chosen a very narrow niche, you are probably wrong. Staying up-to-date with market trends will help you in more ways than one. Do not think that activewear is only for gym-going people or bodybuilders. Today, people are turning out for leisurely walks and runs in activewear and athleisurewear. Find a niche and work around it. You may be having a variety of customers.
You must consider those people who are not actively into any sports. However, that cannot stop anyone from looking active and sporty. So, even the neighborhood bald uncle could also be your customers. He may want to buy your stuff and post his picture on social media. You should always emphasize the need for comfort in everyday life. That can help you to garner more sales in the long run.
Go Plus Size
Whenever business people think of activewear and athleisure wear, slim and fit people come to mind. However, you can never be farther away from the truth. The industry beckons the plus-sized customers as well. These people will wear and flaunt activewear and head to the gym to lose weight. Did you think it that way? Perhaps not. You could miss out on huge sales if you only stock S, M, and L sizes.
Keep Pace with Market Trends
The market for every product gets saturated in a few weeks or months. There are budding entrepreneurs in each of us, and we all want to do the same thing at the end of the day. So, you should keep pace with the changing markets. Follow international trends. The more you limit yourself, the more limited your earnings get. So, think big. You should also think of adding more colors to this arena.
Get over solids in gray, black, and other neutrals. Prints can catapult your company to heights of success in a few weeks. And then others start copying you. So, you cannot let fatigue catch up with you. Innovation is the key to such markets. Read market reports daily, and check what the hottest selling goods are. Research what your target markets are interested in. There will be people who will be ready to splurge on your brand if you show variety and comfort—the two most important factors in fashion.
So, now that you have read some secrets to selling activewear and athleisure wear. All you need to do is follow these steps and keep doing the hard work, and you can start making profits. This is the way to go.
